Sequin News
April 19, 2023
Today, I'm excited to announce that Sequin Members can now personalize their Sequin Rewards Visa® Debit Card with their favorite 21-character affirmation, motto, or phrase that sparks joy.
Out of the thousands of interviews I've done with Sequin Members, perhaps my favorite comment was from a young woman who remarked, "The cards in my wallet are ugly."
Despite designing many Visa cards, I'd never questioned the status quo – why was every card we launched black, blue, or grey? My research showed that card issuers choose these colors to inspire "trust." But coincidentally, these are the exact colors that represent who the financial system is designed for (women could be rejected from bank accounts and credit cards until 1974 – not ancient history). Simply, the financial system was designed to leave women out of the narrative.
At Sequin, we’re making history by designing banking products around women's needs and financial goals. Our first Sequin Member "co-creation" session was a fun one: to select the Sequin Rewards Visa® Debit Card color together, as a community. We picked coral because it was a shade that looked good with every skin tone and represented our principles of inclusivity - all genders are welcome at Sequin.
Today, I'm excited to announce that Sequin Members can now personalize their Sequin Rewards Visa® Debit Card with their favorite 21-character affirmation, motto, or phrase that sparks joy.
We seldom hear the word finances with positive feelings, though we're changing that with Sequin! We hope you choose to customize your Sequin Rewards Visa® Debit Card with a phrase that makes you smile whenever you use it!
My Sequin Rewards Card says "Give Women Credit" in honor of women's progress and an ode to the work that still needs to be done to close gendered financial gaps. What will your Sequin Rewards Card stand for?
Opinions expressed here are author's alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.